Clara Greo

Introduction to service design in Government: remote training course (£600 inc VAT)

Next dates: 18 - 26 May, 2023

Book tickets for May

A photo over the shoulder of a person, holding a pen, drawing a mind map or sketch notes on a page, with "Intro to service design" written in the middle. The person has olive skin and wavy brown hair.

Where: Online, on Zoom

This is an introductory course into service design in Government. It's an 10 hour course - 4 x 2.5 hour sessions over 4 days. We will run it fully remote (online).

This course is relevant for designers, researchers, product people, policy people, delivery people, BAs, data, developers and technologists - anyone working in digital products and services in Government.

Course dates

May 2023

Part 1: Thursday 18 May 1:00 -3:30 pm
Part 2: Friday 19 May 1:00 -3:30 pm + 30 mins homework
Part 3: Thursday 25 May 1:00 -3:30 pm + 30 mins homework
Part 4: Friday 26 May 1:00 -3:30 pm

Book tickets for May


Individual tickets cost £500 + VAT each (£600 inc VAT).

Tickets are discounted if you book 3 or more tickets for colleagues in the same organisation - £450 + VAT each. 

3 tickets: £1,350 + £270 VAT = £1,620 inc VAT

4 tickets: £1,800 + £360 VAT = £2,160 inc VAT

5 tickets: £2,250 + £450 VAT = £2,700 inc VAT

We can also take payment by purchase order & invoice for an extra fee, get in touch with us at to pay this way.

We have a template justification letter to attend, which you're welcome to use.

We have a few subsidised or free tickets available. If you’re Black, disabled, trans or not university educated, or if you’re working in the climate space - get in touch

What you’ll learn

  • What a service is and what service design is
  • The benefits of service design
  • What a service designer does
  • How is a service designers’ approach different from other team members
  • How to find, use and apply different service design tools
  • How to frame a problem
  • How to use a journey map to analyse a service
  • How service design applies to your work

The training contains some theory and lots of interactive exercises and activities (individual, in pairs and in groups). You'll meet lots of people from many different roles and organisations in government. You do not need to prepare anything.

Who it’s for

This course is for anyone who wants to learn more about service design in the public sector in the UK. You might not have a service designer in your team but you want to learn how to better do service design in your team.

You might be a designer new to government, or a product, delivery, tech, user research or data person - this course will help any team member to get an understanding of service design and learn practical tools to apply to their work.

This course is aimed at people working in central government department, local government, NHS, Parliament, arms-length body or regulator. Or people who want to move into the public sector.

This course will not make you a service designer but it will give you practical tools to apply service design thinking to your work.

You must be able to attend all 4 parts of the course, including homework.

Breastfeeding or chestfeeding in the course is welcome, and Clara is likely to be breastfeeding during the course.

About the trainers


Ignacia is an independent design consultant, specialising in service design, research and design strategy.

She built and led design teams and is a skilled design trainer, mentor and facilitator. She’s helped teams and organisations design and deliver joined-up, equitable, inclusive, and accessible services.

Ignacia has spent the last 5 years at the Government Digital Service as a Lead Service Designer, where she worked on numerous high profile services - like GOV.UK's Brexit and Covid content and the GOV.UK Design System. Including the design of governance models, support systems and all the things that happen in the background to enable good services for users.

You can find Ignacia on twitter


Clara is an independent designer, researcher and trainer. She has been working in the industry for over 17 years and has done a lot of work in building capability through training and community-based education.

Clara worked at the Government Digital Service as a Lead Designer for 8 years. During this time she developed and ran 7 training courses at GDS for the cross-government community, training 1000s of civil servants.

She is determined to bring equity and justice into public sector digital transformation. She’s Australian, an immigrant, a part-time worker and a parent.

You can find Clara on twitter


"This is a great introductory course to understanding Service Design in government delivered by Clara and Ignacia, who are both well versed in this space with many years of experience between them. I really enjoyed participating and learning with and from others across government."

Hardeep Singh, aspiring Service Designer

"I got a real insight into the scope of the role of a service designer and how to approach projects with a service design mindset. Clara and Ignacia were warm, engaging and knowledgeable facilitators. I cannot recommend the course highly enough!"

Hannah Dryden, Content designer

Sign ups

We need a minimum of 6 people to run this course. If we don’t reach this number we will refund your ticket, and we will let you know about a future date for the course.

Cancellation and refund policy

Course fees are non-refundable if cancelled less than 7 days before the course starts.

Please get in touch as soon as possible if you need to cancel your place on a course.

A 10% fee will apply if cancelled more than 7 days before course commencement to cover processing fees.

Get in touch

If you have a question or there is anything we can do to enable you to be able to fully participate in this course, contact

Need help? Contact the organisers at